I just read my email and one was about the passing of Gary Halbert. I thought it was a joke but I searched a marketing forum and there was a post on the same topic by a respected marketer. I trust that he wouldn't post such a topic because it would be viewed as a sick and twisted marketing ploy.
But I believe it is true - and therefore, this post.
As I write this, I feel that a close relative or friend passed away. I am sad and my heart is heavy. I still cannot believe this is true.
Who is Gary Halbert? I suspect that in the next couple of days, you will see tons of posts, tributes, on this man. I didn't know him personally and never met him face to face. Gary Halbert was a famous copywriter and marketer. His sales letters were responsible for selling millions and millions of dollars of products.
He was responsible for making many entrepreneurs millionaires through his teachings. (books, seminars, newsletters.)
In fact, if you don't know who Gary Halbert is, please go to his website right now. Through the years, he posted free newsletters on copywriting and marketing..... www.thegaryhalbertletter.com
I had studied marketing before I learned about Gary Halbert. But once I read his materials, my marketing and copywriting improved dramatically - literally overnight.
Gary Halbert may not have invented these techniques but he is known for....... the A pile and B pile, the handwritten, stamped envelope, the starving crowd........
Gary Halbert will be missed.
Wednesday, April 11, 2007
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment